Dr. Nicola Palmer, Sheffield Hallam University, UK
Dr. Nicola Palmer has a first degree in Tourism Studies and a PhD applying a systems approach to the study of destination image representation. Nicola joined Sheffield Hallam University in 2000. She has previously worked in the Wales Tourist Board (Research and Corporate Planning Department), as a private sector Management Consultant, and as Projects Officer at the University of Salford. She has conducted research for a number of agencies and public sector organisations and she was UK Project Manager for a European Union-funded Tempus Tacis project concerned with higher education institutional reform in Kyrgyzstan, Central Asia.
She has been involved in regional tourism development projects, including helping to establish the South Yorkshire Tourism Task Group that received European Union Objective One funding. She has published journal articles and book chapters on issues relating to destination image representation, tourism and culture and regional policy issues. Nicola co-directs the Visitor Economy Research Unit, is Head of Research Programmes for Sheffield Business School as well as being Head of Doctoral Training for Sheffield Hallam University.
• image and identity representation
• public sector tourism management
• tourism in peripheral and post-soviet destinations
• the visitor economy - conceptualisation, measurement and management
• the politics of cultural tourism, heritage tourism and eco-tourism